01 / Independent concept
Golden Hour
Fragrance / Art direction
An exploration of fragrance through botanical light, cut glass and the warmth of late afternoon.
About this concept
Independent conceptThe creative intention
Give fragrance a sensory context: an atmosphere you can almost feel before you know the notes. The studies explore different bottles within a shared mood.
The visual direction
Warm amber, deep botanical shadows and tactile surfaces. Reflections and refracted light make the glass the centre of each composition.
Self-initiated concept studies by ARTXERA GROUP. These images explore a creative direction; they are not presented as a commissioned campaign or measured commercial results.
Potential applications
A starting point for campaign imagery, social content or a digital launch. A commissioned project would begin with your actual product, brand references and agreed deliverables.
Create a direction for your brand